jaipur kurti

The traditional Indian wear is one of the most popular apparel and is worn by women all over the world. The kurta and salwar suits are most famous among them and have been around for a while. Due to the advancement in technology and with everyday changing fashion, these outfits too have undergone some major changes. Below are the six reason behind the immense popularity of Indian ethnic wear for women not only pertaining to India but all over the world.


Stylish Silhouettes With Easy Fittings

The real beauty of Indian Ethnic Wear such as kurtis lies in the fact that they are well fitted to the bust area and goes down in a flowing pattern. It is also paired with bottom wear such as well fitted churidar or flarey palazzo pants. The variety of designs and patterns in kurti and salwar suits has increased with a raise in the demand for these outfits.

With the festive season at the doorstep, ladies are looking for some brilliant Indian ethnic wear to look absolutely stunning wearing them. When it comes to the big fat Indian weddings these suits are the first choice of every woman and you can spot most of the female guests at Indian wedding wearing these suits.


Increase in Popularity Due to The E-commerce

If you’re thinking to buy ethnic wear for yourself such as designer Anarkali suit, Patiala suit, salwar suit at an affordable price, then you can buy them online very easily.

There are some popular and trustworthy online ethnic wear stores such as jaipurkurti.com that provides a variety of ethnic wear for women. This web portal has a plethora of latest designer kurtis and salwar suits which are always available at a better price as compared to any brick and mortar store.


Online shopping is one of the main reason behind the increasing popularity and demand for Indian ethnic wear globally. All the enterprises including small, medium and large scale are making use of E-commerce to deliver their products. It had made it easy for Indian designers and craftsmen to facilitate overseas trade and reach out to the global fashion arena.

Due to the online ethnic stores, it has become possible for people all around the world to know about Indian ethnic fashion. They can now easily browse through the catalogue and place their order.

The global customers are taking interest in ordering traditional embroidered suits, printed kurtas, designer salwar kameez and kurtis along with artistically designed jewellery.


Extensive Variety of Ethnic Wear

Indian ethnic wear is available in plenty of options as per the patterns, designs, fabrics and price range is a concern. However, some of them are made from regular fabrics like satin or cotton, the other and particularly expensive ones which come in silk or chiffon.

Regular ethnic clothes such as kurtis can be put up on a daily basis to work or for a casual outing, while the expensive one are the best fit for occasions such as weddings and festivals.

[ Suggest Read – Different Types of Salwar Suit Designs all Women Will Love ]


Easily Available and Affordable

As far as price is a concern, these ethnic wears are available at a very affordable price range compared to the expensive western outfits that could burn a hole in your pocket. Some of the exquisite and grand apparels are usually made from high-quality silk or chiffon and are not meant for regular wear.


Inspiration From Bollywood Divas

Indian television and film industry is also one such factor that led to the popularity of Indian ethnic wear. Many a time, women derive fashion inspiration from their favourite Bollywood actress and celebs ranging from Aishwarya Rai Bachchan, Madhuri Dixit, Kajol and Vidya Balan to the younger generation of heroines like Deepika, Katrina, Karina, Sonam Kapoor and Priyanka Chopra.

They all can be seen flaunting Indian ethnic wear at global platforms such as award ceremonies and promotional events. The demand for Indian ethnic wear in the global market has also been influenced due to this revival of ethnic fashion in Bollywood.


They Add a Wow Factor to Your Personality

Designer salwar suits, kurta pyjamas are the true essence of Indian tradition. They help you glam up at Indian festivals and occasions and provide you with a cultural look. While the simple cotton kurtis and suits can be worn as daily wear.

Nowadays, kurtis are also being worn with jeans for a more modern look. If you wear western on a regular basis then it would be quite refreshing to try out something traditional. It will provide you with a new look and will add a wow factor to your personality. So don’t wait and get the most gorgeous look with the Indian ethnic wear.

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