digital marketing

Part of the job of all digital marketers is to stay up-to-date with the latest trends in the world of digital marketing. This helps them in gaining competitive leverage and ensures that they are able to manage the digital marketing campaigns of their clients, effectively. Technology continues to exponentially evolve and the same is expected to continue in the year in progression. Hence, this piece has been put together to enlist the 7 proven digital marketing ideas of 2020. Let’s get started!

1. Use Shoppable Posts – A lot of people shop on or through social media platforms. Instagram and Pinterest help a lot of people in discovering new products. It also has become a lot easier for merchants to sell via these social media platforms. It has also become possible for eCommerce stores to create shoppable posts which makes it easy for people to tag and shop products directly in such posts.

Shoppable posts have turned out to be a very effective way to drive traffic to their product pages. Shoppable posts are a perfect way through which social commerce makes it easy to reach customers and shorten the sales funnel. You can hire an online marketing company which can help you in getting the best results with the use of shoppable posts.

2. Using data for decisions:- There is a lot of information at the disposal of digital marketers pertaining to the preferences, behavior and buying habits of their potential customers. This is the age where data reigns supreme, where everything is calculated and very little is left to chance. Digital marketers need to adapt to the changing times or face the risk of being left behind your rivals.

Thus, it is imperative on your part to get such data from an online marketing company and then use such data for making key business decisions. The more information one can gather about the behavior of their potential customers, the easier it will be for one to make informed decisions.

3. Personalized marketing:- Customers around the world are sick and tired of watching ads that have nothing to do with them. An overwhelming majority of surveyed people have voted in the favor of personalization and as many as 80% of people have stated that they are more likely to go into business with a company that offers personalized experiences.

Customers are beginning to expect personalization and thus it is imperative for you to find ways to deliver. This can be ensured through segmented email lists with the help of marketing automation tools like HubSpot and Pardot. Further, business owners can hire digital marketing services of an online marketing company, to help them with their personalized marketing needs. 

4. Incorporate video into the website – Video has emerged as one of the best digital marketing ways and it is estimated that video will dominate more than 80% of all web traffic in the current year. Video on landing pages has helped in boosting conversion rates by as much as 80% and videos in emails have helped increase click-through rates by more than 200%.

Videos can be used not just to draw more traffic, but also in improving engagement with the visitors who come to the website. You can hire the services of an online marketing company to incorporate videos into your website and to get the best results out of such incorporation.

4. Incorporate video into the website – Video has emerged as one of the best digital marketing ways and it is estimated that video will dominate more than 80% of all web traffic in the current year. Video on landing pages has helped in boosting conversion rates by as much as 80% and videos in emails have helped increase click-through rates by more than 200%.

Videos can be used not just to draw more traffic, but also in improving engagement with the visitors who come to the website. You can hire the services of an online marketing company to incorporate videos into your website and to get the best results out of such incorporation.

5. Influencer Marketing:- Influencer marketing has been around for a couple of years and the same is expected to reign supreme in 2020. Influencer marketing will still remain in focus for the year ahead with the change being that companies will now be turning to people with much smaller social media following as opposed to the years before. Influencer marketing helps businesses in reaching audiences with a voice they trust, and it is seen as a very effective way of increasing sales. You can hire an online marketing company to engage people who reach your target demographic and then sponsor such people as brand advocates.

6. Make mobile-friendly emails:- 3 out of 5 people check their email on their phones and over 70% of people say that they use their phones most often to check their emails and not through desktops or personal computers. Hence, companies that are not designing their email messages for mobile users are missing out on a big traffic stream.

Thus to engage the mobile users and encouraging them into clicking through, it is imperative upon people to always keep in mind the priorities of people on the go. It entails involving text which would be easy to read along with navigation buttons which are easy to push with fingers. If you can’t do it on your own or get it done through your in-house team, then you are advised to hire digital marketing services to draft such emails.

7. Social Media Apps – Social media apps aren’t just used for messaging friends anymore. Over the years, they have become a very popular and effective way for businesses to communicate with their customers. Over 10 billion messages are exchanged between customers and businesses every month on Facebook Messenger. Messaging apps have been gaining popularity for digital marketing initiatives because it is easy for people to have direct contact with businesses, through them.

Additionally, it also allows for personalized marketing, whose importance has already been elaborated upon, before. Messaging apps are likely to reign supreme for digital marketing initiatives again for the current year as they are a very good way for boosting sales, retaining potential customers and also providing customer support. If you aren’t already using social media apps, then it is about time that you jump on the bandwagon now. You can do it on your own or hire digital marketing services for this purpose.

Wrapping Up

The 7 most important and proven digital marketing ideas have been shared for the year that is in progression. Such ideas will not only help businesses in increasing their visibility, but it will also lead to enhancing their engagement levels and increasing the chances of conversions. You can begin implementing these ideas on your own or you hire digital marketing services from a digital marketing company for the same purpose.

There are a lot of companies that offer such digital marketing services across the entirety of the internet, and there is every chance that you will find the best digital marketing company, which not only suits all your requirements but also fits your budget. 

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